Our Story


In 2007, founders Richard Hall and McGregor Madden worked with "fast fashion" retailers and legacy brands that focused on speed and cost cutting - business principles that Hall and Madden understood, but didn't personally agree with for building a modern company. With both experience in manufacturing and a love for menswear, Hall and Madden wanted to build a menswear brand focused around the customer - an experience that was simple and informative with high-quality products. 

Mastering the suit was the first Hall Madden goal, a process that took 7 years to fully complete. The suit is a difficult product to manufacture and the United States is notorious for people wearing bad suits. Hall and Madden's immediate goal became introducing the U.S. customer to a "Proper Suit" - one that was made and fitted the right way.