In 2007, founders Richard Hall and McGregor Madden worked with "fast fashion" retailers and legacy brands that focused on speed and cost cutting - business principles that Hall and Madden understood, but didn't personally agree with for building a modern company. With both experience in manufacturing and a love for menswear, Hall and Madden wanted to build a menswear brand focused around the customer - an experience that was simple and informative with high-quality products.
Mastering the suit was the first Hall Madden goal, a process that took 7 years to fully complete. The suit is a difficult product to manufacture and the United States is notorious for people wearing bad suits. Hall and Madden's immediate goal became introducing the U.S. customer to a "Proper Suit" - one that was made and fitted the right way.
Richard Hall (far right) and McGregor Madden (2nd from right) worked alongside each other in a Shanghai export office visiting factories and conducting quality control.
Hall (pictured) and Madden became obsessed with making the highest quality suits to make for their friends back home.
ProperSuit.com launched and was a 100% online business where clients would self-measure and submit their measurements.
Having clients take and submit their own measurements was getting mixed results - in order to make a perfect fitting suit Richard and McGregor had to meet with the client in-person.
The 100% online model was scrapped and a 50% model developed - all new clients required an in-person fitting and only existing customers could buy online.
Clients' love that measurements are saved and updated electronically which saves time.
Richard Hall and McGregor Madden open their first real office in Chicago after 2 years of doing nationwide Trunk Shows.
Richard and McGregor open offices in NYC, SF, and PDX and continue to do Trunk Shows nationwide to help with growing demand.
Richard and McGregor return to their passion of making the highest quality items for a growing customer base who want a one-stop shop.
Richard Hall (right) and McGregor Madden (left) rebrand from Proper Suit to Hall Madden, the owner's last names, to reflect the upmost pride in the Hall Madden people and products.
We are your ultimate Menswear Solution by providing you expert service and quality products built to last.