Modal: the best alternative fabric to cotton for shirting?

At Hall Madden, we’re constantly looking for fabrics that offer our clients not just better value, but better performance. While cotton shirting has long been a staple, modal fabric offers distinct advantages:

  1. Unrivaled Softness: Modal fabric, derived from beech tree fibers, boasts an incredibly soft texture, far surpassing cotton's hand feel..

  2. Breathable Comfort: Modal’s breathability keeps you cool and comfortable, ideal for long days in any climate.

  3. Lasting Durability: Modal’s resilience means it resists pilling, fading, and stretching better than cotton, ensuring shirts maintain their quality over time.

  4. Easy Maintenance: With resistance to wrinkles and color retention, modal fabric shirts require minimal ironing and retain their vibrancy wash after wash.

  5. Sustainability: Modal fabric is derived from renewable beech trees and often produced using eco-friendly methods that use 10-20x less water in production, making it a more sustainable choice than cotton.

Elevate your custom dress shirts with the luxury and practicality of modal fabric and get your own added to your wardrobe by booking an appointment at our showrooms.

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City Walker: the perfect casual Italian made shoe