Our Brushed Flannel Suits

Key Functionalities & Benefits of Brushed Wool

• Warmth & insulation

  • The raised fibers (nap) trap more air near the surface, increasing thermal insulation (air pockets reduce heat loss)

  • Makes the fabric “cozier” in cooler weather

  • It feels warmer “on the skin” because of the soft fuzzy surface that reduces heat escape

• Soft hand / tactile comfort

  • The brushing gives a luxuriously soft or plush touch (a “fuzzy hand”) that improves the sensory experience of wearing the fabric

  • Makes garments feel more inviting and comfortable

• Better drape / fuller appearance

  • The raised fibers can soften the visual appearance, making the fabric appear fuller, slightly more voluminous

  • The texture hides minor wrinkles or folds better

• Moisture handling / breathability (retained wool properties)

  • Because the underlying wool fibers still carry their natural capabilities, brushed wool can wick moisture and remain breathable

  • The nap doesn’t block breathability completely in a well-engineered weave; it enhances comfort rather than undermining it

• Improved visual texture / aesthetic appeal

  • Adds depth, richness, and tactile character to the fabric, giving it a premium look

  • The fuzzy surface can catch light differently, adding subtle visual interest

• Better crease resistance / shape retention

  • Wool already has good resilience (fibers bend and spring back); the brushed finish helps mask small creases or “wear marks” thanks to the textured surface

  • The nap may help “hide” minor surface imperfections over time

• Perceived quality & exclusivity

  • Because brushing is an extra finishing process, fabrics with good nap are often seen as higher quality or more luxurious

  • It can justify a premium in marketing and positioning

Trade-offs / things to keep in mind

• Durability: The raised fibers are somewhat more vulnerable to abrasion, pilling, or wear over time (especially in high friction zones)

• Maintenance: More care might be needed (brushing, careful washing, avoiding too aggressive mechanical action)

• Weight / bulk: The nap can add a bit of “bulk” or thickness; more brushing / deeper nap increases this

• Cost: It’s an additional finishing step, so cost is higher than plain smooth wool

• Potential shedding: Initially, loose fibers might shed until the nap stabilizes

How flannel is made